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About us

Generation Wears is a family owned business started by a young talented entrepreneur of Sialkot Mr.Javed Khilji in 1992.The name Generation Wears is synonymous with Leather Garments and sportswear. The company started from a small retail shop and the market too was growing at a snail pace.But due to the hard work and passion of our owner, company had success and Exports started in the same year to Europe.Mr.Javed Khilji,Chief Executive,made a long trip to Europe,United Kingdom and USA to establish personal contacts with the buyers and expand the sales volume. It took just a few years and after that Generation Wears became a well renowned brand all over the world. Due to the success, our owner decided to expand the business and in 2001,company started its new unit of Fitness and Martial Arts items.Just like before the company gained success and sales volume expanded.

For over 25 years Generation Wears has been a paramount in the world of sports,using innovation techniques and modern technology to develop products enables us to achieve maximum potential . Generation Wears is an internationally renowned  brand  and  pioneer into manufacturing for Sports Wears,Leather Garments,Martial Arts and Fitness items on competing all other multinational brands of the world into quality & prices, very successfully.  We manufacture more than 1000 innovated products, mostly customized equipments on meeting the new creative design, art & higher quality requirements for our valued clients.

In our company,we thoroughly check and concentrate on each and every step of production process,from raw material to packaging.Separate departments are allocated for every product.Combined with our strong management,we provide unmatched service at every level.

Latest machinery and highly skilled labour is employed to produce high quality product.State of the art machines are used in different departments.Pattern machines are used by the cutting department to ensure most accurate sizing of garments.Our in house japanese embroidery machines are used to provide high quality embroidery as per demand of our customers .Our production capacity has been constantly increasing ,while still maintaining the out class quality of our products.

Our products has a trused reputation and every item is guaranteed at world class level. We strive for perfection in our products and satisfaction of our customers. Many of our products are used in competitions as we provide an unmatched quality in our products through specialised workmanship and the quality of material used.

Above all we are proud of the honest reputation we have earned in the concerned market. Our company has been accredited with social policies such as ISO 9002 and SA 8000.Being regularly audited ensures our system to be up to date at all times. We strive for perfection in products and services so any complain regarding them would be treated with priority. We will continue to stay on the cutting edge, giving our customers the highest value that they expect from us.


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